January 9 2025, freight market updates, featuring key insights and trends from the US, Turkey, China, and other global regions in cargo and shipping.

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Greetings!Our objective is to make your shipping experience easier by offering you the latest and most informative details and insights regarding the freight market. We aim to provide accurate and relevant content that brings benefits to your business.We highly value your feedback as we continuously strive to improve the quality of our weekly market updates. We value your thoughts on our current content and encourage you to suggest specific topics that you would like us to cover in more depth.We wish to create the most informative newsletter possible. We appreciate your continued readership and subscription, and we thank you for taking the time to provide us with your valuable feedback, which will help us enhance our future performance.

From the Editor’s Desk

<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The U.S. East Coast may face significant disruption in early 2025 due to a potential strike by the International Longshoremen’s Association (ILA) amid unresolved contract negotiations.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">December rate increases have been partially successful, resulting in higher overall levels compared to November.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">MSC plans to launch its standalone East-West network, 'Mustang,' in 2025, connecting key hubs such as Xiamen, Ningbo, Shanghai, Busan, Seattle, Vancouver, and Portland.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">In September, Maersk and HPL introduced an additional TP7/WC5 loop, enhancing service coverage to include Busan, Ningbo, Los Angeles, and Yokohama.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The North America Freight and Logistics market is expected to grow significantly, expanding from US$ 1.5 trillion in 2024 to US$ 2.0 trillion by 2031, representing a CAGR of 4.0%.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">CPP Investments is set to realize approximately US$2.2 billion in net proceeds from its investment in the Goodman North American Partnership (GNAP).</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">A hazardous mix of snow, sleet, and freezing rain in the U.S. moved into the Mid-Atlantic region on Monday.</li></ul>Read on for more in-depth updates.

Key takeaways for the US

Ocean Freight Market Updates

Freight market update - 9 January 2025

January 2 2025, freight market updates, featuring key insights and trends from the US, Turkey, China, and other global regions in cargo and shipping.

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<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The U.S. East Coast may face significant disruptions in early 2025 due to a potential strike by the International Longshoremen’s Association (ILA) amid unresolved contract negotiations.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Container fleet capacity in the Transpacific (TP) trade has increased by 4.2% year-on-year.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Carriers anticipate a rise in demand in early January with the onset of the traditional peak season, and shippers are advised to confirm bookings early to avoid potential space constraints.</li><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The Portuguese Navy and Turkish defense technology company STM have signed agreements for the construction of two new replenishment vessels.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The Taiwan Strait’s weather is far more hostile than that of the eastern Mediterranean, complicating any efforts to deliver personnel, equipment, and supplies.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The US Department of Defense allocated $230 million for the Trident Pier at Gaza.</li></ul>Read on for more in-depth updates.

Freight market update - 2 January 2025

Explore strategies to enhance omni-channel customer experiences, from personalized data-driven approaches to seamless inventory management and social commerce integration.

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In today’s highly competitive e-commerce landscape, consumers expect seamless, consistent shopping experiences across multiple channels. For growing e-commerce businesses, embracing an omni-channel strategy is not just a trend but a necessity for sustainable growth.An effective omni-channel strategy helps businesses create a unified customer experience across online and offline platforms, driving customer engagement, loyalty, and, ultimately, sales. In this guide, we will explore key omni-channel strategies for e-commerce businesses looking to expand and thrive in 2024 and beyond.

<ol><li><a target="_blank" rel="noopener noreferrer" href="https://Create a Unified Brand Experience Across Channels">Create a Unified Brand Experience Across Channels</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://Leverage Data for Personalization">Leverage Data for Personalization</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://Implement Click-and-Collect (BOPIS) Options">Implement Click-and-Collect (BOPIS) Options</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://Optimize Mobile Commerce (M-Commerce)">Optimize Mobile Commerce (M-Commerce)</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://Integrate Social Commerce into Your Strategy">Integrate Social Commerce into Your Strategy</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://Optimize Inventory Management Across Channels">Optimize Inventory Management Across Channels</a></li><li><a href="#Conclusion" target="_blank" rel="noopener noreferrer">Conclusion</a></li></ol>

<h1>Omni-Channel Strategies for Growing E-Commerce Businesses</h1>In today’s highly competitive e-commerce landscape, consumers expect seamless, consistent shopping experiences across multiple channels. For growing e-commerce businesses, embracing an omni-channel strategy is not just a trend but a necessity for sustainable growth.An effective omni-channel strategy helps businesses create a unified customer experience across online and offline platforms, driving customer engagement, loyalty, and, ultimately, sales. In this guide, we will explore key omni-channel strategies for e-commerce businesses looking to expand and thrive in 2024 and beyond.<h2>1. Create a Unified Brand Experience Across Channels</h2>Shoppers no longer differentiate between online and offline experiences. They expect the same level of service, product availability, and personalization across all touchpoints. A consistent brand experience builds trust and reinforces brand identity, regardless of whether customers are shopping through your website, mobile app, social media, or in-store.<h3>Consistency Across Touchpoints</h3>Ensure that your branding, messaging, and product offerings are consistent across all channels. This includes website design, social media content, mobile app user experience, and even in-store signage. A cohesive look and feel make it easy for customers to recognize your brand and build trust.<h3>Integrated Marketing Campaigns</h3>Align your marketing efforts across channels to deliver a unified message. Whether it's a holiday promotion, product launch, or clearance sale, the same campaign should be reflected on your website, social media ads, email marketing, and in-store displays.<h2>2. Leverage Data for Personalization</h2>Consumers are more likely to make a purchase when they feel understood and valued. Personalization has become a key driver of customer engagement and loyalty. By using data from multiple channels, businesses can offer personalized product recommendations, content, and offers that resonate with individual customers.<h3>Omni-Channel Customer Profiles</h3>Use a customer relationship management (CRM) system to gather and analyze data from all channels. This includes purchase history, browsing behavior, social media interactions, and email engagement. With this data, you can create comprehensive customer profiles to personalize recommendations and offers.<h3>Personalized Recommendations Across Channels</h3>Use AI-powered recommendation engines to suggest products based on a customer’s past interactions. Ensure that these recommendations are consistent across platforms—whether the customer is shopping on your website, mobile app, or through email.<h2>3. Implement Click-and-Collect (BOPIS) Options</h2>Click-and-collect, or Buy Online, Pick Up In-Store (BOPIS), has gained immense popularity due to its convenience and efficiency. It bridges the gap between online and offline shopping by offering customers the flexibility to shop online and pick up their purchases at a nearby store, avoiding shipping fees and reducing delivery wait times.<h3>Seamless Integration of Online and Offline Inventory</h3>Ensure that your online store and physical locations are integrated to offer real-time inventory visibility. Customers should be able to see what’s in stock at their nearest store and select in-store pickup as an option at checkout.<h3>Offer Additional In-Store Services</h3>Encourage customers to visit your stores by offering services like product demos, free returns, or exclusive in-store offers for click-and-collect customers. This can drive foot traffic and lead to additional sales opportunities.<h2>4. Optimize Mobile Commerce (M-Commerce)</h2>Mobile commerce is rapidly growing, with more consumers using their smartphones and tablets to shop online. Ensuring that your e-commerce platform is fully optimized for mobile devices is essential to capturing a significant share of the market. A poor mobile experience can lead to cart abandonment and lost sales.<h3>Mobile-First Design</h3>Ensure that your website and app are optimized for mobile devices, with fast load times, intuitive navigation, and easy-to-use checkout processes. Implement responsive design to ensure your site looks great on any device.<h3>Mobile Payment Options</h3>Offer a variety of mobile-friendly payment options such as Apple Pay, Google Wallet, and PayPal to make it easier for customers to complete transactions on their smartphones.<h2>5. Integrate Social Commerce into Your Strategy</h2>Social commerce is transforming how people shop online. Platforms like Instagram, Facebook, TikTok, and Pinterest allow businesses to sell directly through social media, creating a seamless shopping experience without requiring customers to leave the app.<h3>Shoppable Posts</h3>Enable shoppable posts on platforms like Instagram and Facebook. These posts allow customers to click on a product within a social media post and be taken directly to the product page to make a purchase.<h3>Influencer Marketing and Social Proof</h3>Partner with influencers who align with your brand to promote products through social media. User-generated content and reviews from influencers can serve as powerful social proof, encouraging their followers to make purchases.<h2>6. Optimize Inventory Management Across Channels</h2>Effective inventory management is critical for an omni-channel strategy. Poor inventory management can lead to stockouts, overstocks, or missed sales opportunities. Synchronizing inventory across all sales channels ensures that customers can find the products they want, where and when they want them.<h3>Centralized Inventory System</h3>Use an inventory management system that tracks stock levels in real time across all channels, including your website, physical stores, and third-party marketplaces like Amazon or eBay. This will prevent overselling and reduce the risk of stockouts.<h3>Automatic Stock Updates</h3>Ensure that your system automatically updates inventory counts after each sale, whether it’s made online, in-store, or through a third-party platform. This keeps your inventory accurate and avoids disappointing customers with unavailable items.<h2>Conclusion</h2>For growing e-commerce businesses, adopting an omni-channel strategy is no longer optional—it's a necessity. With these tips, you can drive customer engagement, build loyalty, and grow your business. With the right strategies in place, your e-commerce business can thrive in an increasingly interconnected and competitive market.&nbsp;<i style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:inherit;color:rgb(29, 28, 29);font-family:Slack-Lato, Slack-Fractions, appleLogo, sans-serif;font-size:15px;font-variant-caps:normal;font-variant-ligatures:common-ligatures;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;" data-stringify-type="italic">Ready to Take Your Startup to the Next Level in the US Market? <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:common-ligatures;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Expanding into the US market comes with unique logistics challenges, but with the right guidance, you can set up for success. Watch our quick explainer video to see how our solutions simplify everything from warehousing to last-mile delivery – all designed with startups like yours in mind <i style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:inherit;color:rgb(29, 28, 29);font-family:Slack-Lato, Slack-Fractions, appleLogo, sans-serif;font-size:15px;font-variant-caps:normal;font-variant-ligatures:common-ligatures;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;" data-stringify-type="italic">--&gt; <a target="_blank" rel="noopener noreferrer" href="https://platform.beeontrade.com/100-task-fulfillment-video"><i style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:inherit;color:rgb(29, 28, 29);font-family:Slack-Lato, Slack-Fractions, appleLogo, sans-serif;font-size:15px;font-variant-caps:normal;font-variant-ligatures:common-ligatures;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;" data-stringify-type="italic">Watch the Video Now</a>&nbsp;&nbsp;

Omni-Channel Strategies for Growing E-Commerce Businesses

December 26, 2024, freight market updates, featuring key insights and trends from the US, Turkey, China, and other global regions in cargo and shipping.

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<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The U.S. East Coast could see major disruption in early 2025.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The International Longshoremen’s Association (ILA) signals a likely strike amid unresolved contract negotiations.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Key terminals like Manila and Shanghai's YS1 are grappling with severe congestion, leading to delays of 2-3 days for vessels.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Westport anticipates increased operational pressure with 26-28 vessel calls expected next week, potentially complicating berth management.</li><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Global economic growth in 2024 is projected at 2.7%.</li><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">U.S. growth is forecast at 2.7%, fueled by strong consumer spending.</li><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The Network of the Future for East-West trades, including Asia-to-North America routes, will go live on February 1, 2025.</li></ul>Read on for more in-depth updates.

Freight market update - 26 December 2024

December 19, 2024, freight market updates, featuring key insights and trends from the US, Turkey, China, and other global regions in cargo and shipping.

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<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Negotiations between the International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) remain unresolved.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Direct import and export services through Los Angeles and Montreal provide options to bypass East and Gulf Coast disruptions.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Ocean freight rates are 117.6 points higher than January levels, with no expectation of returning to pre-crisis levels soon.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Global container volumes grew 8.3% year-on-year in Q3, with North American demand surging by 18.2%.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Extreme factors, such as EU and U.S. tariffs on Asian imports, make air freight rate trends unpredictable over the medium to long term.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Global trade is projected to reach a record $33 trillion, reflecting a 3.3% increase from 2023, according to UNCTAD.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The Transpacific (TP) trade has experienced a 4.2% year-on-year increase in container fleet capacity.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">MSC will launch its standalone East-West network, ‘Mustang,’ in 2025.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The threat of strikes at Indian ports has subsided after a wage and pension contract agreement was officially approved.</li></ul>Read on for more in-depth updates.

Freight market update - 19 December 2024

December 12, 2024, freight market updates, featuring key insights and trends from the US, Turkey, China, and other global regions in cargo and shipping.

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<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">The ILA and the USMX are at an impasse over the use of semi-automated rail-mounted gantry cranes (RMGs).</li><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Air cargo demand continued its upward trend in October, marking 15 consecutive months of growth.</li><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Industrial production rose by 1.6% in September, and global goods trade increased by 2.4%.</li><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">South Korea’s exports to the U.S. exceeded 1 million TEUs in 2024, up from 600,000 TEUs in 2017.</li><li style="background-color:transparent;color:#0e101a;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Vietnam’s containerized exports to the U.S. surpassed two million TEUs in the first 10 months of 2024. This figure is double the 2017 levels and represents a 41% year-on-year (y/y) increase in Q2 2024.</li><li style="background-color:transparent;color:#000000;font-family:Georgia,serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Several Chinese ports, including CNSHA, CNLYG, and CNSHA-YS, faced closures due to strong winds, resulting in berth congestion and delays of 4-5 days in some areas.</li></ul>Read on for more in-depth updates.

Freight market update - 12 December 2024

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 101 Guide to Understanding the U.S. Port Strike and How to Avoid Supply Chain Disruption

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